---
title: Performance-Based Lead Generation | Stacked Marketing
description: Performance-based lead generation through cold email. You only pay when a prospect who fits your ideal customer actually shows up to the call.
---

Stacked Marketing

- [How It Works](https://www.stackedmarketing.co.uk#process)
- [FAQ](https://www.stackedmarketing.co.uk#faq)

[Book a Call](https://www.stackedmarketing.co.uk#book)

Only 3 client spots remaining for this month

# Performance-Based Lead Generation. *Only Pay Per Call That Shows Up.*

You only pay when a prospect who fits your ideal customer actually shows up to the call. If they don't show up or don't fit, you don't pay.

Video goes here

[Book a Call](https://www.stackedmarketing.co.uk#book)[How it Works](https://www.stackedmarketing.co.uk#process)

Cold Email · Qualified Pipeline Focus

Brands We've Worked With

![Tescan](https://www.stackedmarketing.co.uk/hubfs/TESCAN%20Brand%20Logo.jpeg)![Redis](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAIoAAAAsBAMAAABI7D2kAAAAMFBMVEX/QzcAAAD/IR3/Qjb/Qzf/SDD/W1v/Pjb/FWX//////wD/qgAAAAAAAAAAAAAAAADaNlLYAAAADHRSTlP2AAteoB8ETgUBAQPn1mcqAAAEYElEQVR42pVWwY7jNgwVYO0HWIUH7ZFMlG57mrHjexDZ2LPl0ex5086eF50t0GsX6A/0D/oJ/cNSJGUn2c5Mq0MiydQTRb5HydRLc4gI9evN7wNeTZn6/zaYD7b1/4pCfkjndXfg3pjKs+nXvuDc7YfQpQ+v+bI5GGOOALWDKxSX0tOQv9qQ/MsguCUzU03QRA/nKEgByxDcbP/ikVzDlvYOm0OY4AzFpRXEmJBeAnEzG1VAHds9rCjo9+a8tfgCyh9ie4S8yMYVJV2CmOoFZ9xGTOLOZ/eDKyg4Hy5RbPs8iu44/iknq1aUW3PVRvc8byW2Ed3+EuV0jjJIGp/nLVu9w1p8aRcUOEOx3UHIkPMf8YSPmkt8OO1i7fwntvoNPOaMW6zx42OEFSVwtHzewgoPbtJ8FWdg3poxJ7Gh/qJKw7ogzrIXff2Yt7gDVsQwDJ3k0sWu63rEe+Xl27n/oemGFnBD86mgVDFHywLWCwqHzyblGk2Hyd8q+2EbEJoZ4ER8Da0zHLGh5XQHcPWtoBRNHL9jpfIgyN8IdDIbvPdTw1ZhMjl7tnXsK0nIiy83m8NKQSc+GMtCtBMr0vaUKLVqCSXu+8g8sD4CowA0JXEVBbAp5NbYcn5M9cXJ3pT5rMb3UYYBKPIstW8XPluUoKxk6FWRFboCb41UOt76iMi+v4FVWnRYvL9QWeNEvYTiFqoxM4SSdtgzd8cvGs19Tp5LPBgUmMIhX9uT1hr1xZ0uVG37KFnuKXhVTDqYVUL14147gkI1MmQUv7msDBFls5zgSl3pl0mQifAj0Sj30pZz5NxlgTkCZzT4mv7H+l7Zxyi2n7xMtKC+xE2HmS+ag3LIKLFuTxRqG4UrRxDmVYBKYEBwzIcWI9fdvcZWwyeas1POcJiEae0kDo5w87PUoClXckaJp1ylCk0DSylESaTtSJ+2X6TzeMtoO5mwd7uEEop8Z6ga2evvBwIB2KwkG2GjoZLZKjY/SQYm17UNsy5kFPAL2T3JP8EaaxtaX0q+slsdNWNMw4grym6+rNppJX+IcaNfMN1KRVZSHF2XGbGgqO4GHWt9poUeE7wvA3HQtqlMbLjqchoyikTBdvzj01zO034gCpSBVEJNALu5X2apAtTmM0+/mfXjsFy0iPMaoevL5mwiV2nhGh38cG1HVdf8l8YoKh13uLqUis01+uG6wyeSxD2eaak6l1V3uFxkP5fFhWZVji4HKC7FL0Oe1bZQ+lahQ7HrtsUko+Sv71x9s1lp41eUvtziYauFels0+41a9fSGM1u+zErR5OTsliONuPtUCCJV5UF3G98q0Wxkvhi5KBvdZPg1v0UVMMIkPgQRCl2LspiuxeZeD6Tcbfla1svwF3qqatUPkZ4E7GOgarJl+cg7yOb3luDynW7c3EV+nWIWY9fiX/mhN1P3KWYffe4mqib5M3l/4/nKprUf5yfqAcgrCH8vj9CUykOtjmvX6xsY099y9fu4LNCXzj/VnwT620XeQQAAAABJRU5ErkJggg==)![Product-Led](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAARwAAAAkBAMAAACphJinAAAAHlBMVEUAAQMJDRkJDBkIDBjzygbv0wPyyAXyyAUAAAAAAACrIKZZAAAACHRSTlME95xg9xmgXzx3vxQAAANzSURBVHja3ZhBltsgDEBteNkHfAFjLmDwFdx26810LtCZ2XbRzvlrkABhjJ1M5vX1lU2iANIHhCTSNP9WG6Dpabx1ghDi1rHWan02hish5Po5Mr6qFaEN+jYT62zRnw2aJm9pHSrP0N0g4XAsozhC6M/CmQa/XrB0Mw5zSyA4t53BOY4z0N2N03C9wek+D+f+3YEm7t2ev4jT/a843QM4epqsswJr8mNACbfDRCZaPR7g8DV8+WnsYHcmqnBywaXEGcOqxdj6C89gdVbQwGEhGACORah4MNDtgoXCrb6WONz39WSf5VjBYRGnW2c5EwbUIg8DqQcc4+0RHBuDVx0HVSAPzJDTPg5POMabYLlHoRUpdnF4up11nNCTTjIoPMKRkEVUtNCTlYl9HJNiexWHZQoNVXiEAwtg+YUzhzhpc8RUxVGZQnGMYzY4JguPXB3iMGKphkOQ8wXs4XBFcTQ4vNAW7wLY07j0AkdBr3V+D1OGod/gsDDG/+gNSdSf48g1YmDcacN1ZfjpMbtcLHHCCdi+HncM3lITFbg+Jo6ichsVB50mHl0UCxxOw0ktKisSqq6NCoNUHacHnB5HXZNOk4lbHEYjei1nKSypePQw39VWcSR0yjw1xWCSxC1Om+W7Ck52DP7Qk0vt4lw3OGPa5I34KI5MqSF+Wy75IOdnLT3Su3D03Tgyw1ma5kIH+dz0cZzuQZzL09OSBskhOtYOzmf7jix95/n19TeJytAyHOLKJogfv1llxhgJzuXHPH9dqjgmfGEx7kQRcbrYW8YdWY87G8kAzvd5bS9VHBY6VIrWQcTyS8beFJV1gbOWmr6lFekUXUPuappfDudLFYeDd3OsARk6uxUkh2EC2uQs3JS1vuUhA7k2+inTWuJ6ewZTIyj0ZzXP36o4YEEOIaMLIsaUGqMnzehIobo8a2NSdsmxi8WPxPR/jmMye82mwOCiVi70oRjZ4uT13KbAOMXJLKRaOPygclpT9hU4rF7PnfoOAZDpEZBMtjkOpy9Zs4+TltBtq13EeTnAicX6SOk03lDEG8qXRGArcRiN/2F7/MRmeXY4P/dwdPYqiiIWaIqeHgn24OVDQi9xwlumJ+p1iM/v8/wG/36NO09JELK/i5S3Ng2DHdHmKtohvCttju4mDqTBHKdjJMvV4S+yy+X9bVn+AIxx79YdrEIuAAAAAElFTkSuQmCC)![Sage](data:image/png;base64,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)![beehiiv](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAK8AAAAsBAMAAADhmPUwAAAAGFBMVEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAABWNxwqAAAABnRSTlOiWzDRAPy92lA/AAAClklEQVR42u2WwZKjIBCGOzHek4nezUjuZgx3JDyAGYv3f5XpBkVQZuPUMoet2j6kOoqf+NM/NKgxzppiKFSaEBBwte5ZWnCnp/hIC746cJ8WnDuwLpKC+Qw+pATLmavv/wT49zSW71MkruO/jnPDlGgP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Featured Case Study

## How We Closed *$65K* From a $400 Cold Email Campaign for a SaaS Consultant

Pipeline from one campaignReplace with a screenshot

↑

**$65,000**Revenue Closed

### *!*The Challenge

Our client had no working outbound channel. Their pipeline was 100% inbound and referral, and growth had flattened.

### *✓*The Solution

We built and ran a complete cold email system end to end. Campaign assets included:

- 1,300 verified prospects matching their ICP
- 3 personalized messaging scripts targeting their core pain points
- 25 sending domains + 50 inboxes
- 1 deal closed at $65k

**$65,000**Revenue Closed

**16,250%**ROI

**$400**Campaign Cost

Testimonials

## What Our *Clients Say*

“

> Harry is a highly skilled digital marketer who knows how to design effective marketing funnels and create the content assets that nurture leads through them. At Mole Street, his work with cold email and conversion copy helped increase monthly pipeline contribution by more than 200% and convert leads through a wide range of deliverables, including sales emails, landing pages, website copy, and more.

![Neil Anderson](https://www.stackedmarketing.co.uk/hs-fs/hubfs/Neil%20Anderson.jpeg?width=44&height=44&name=Neil%20Anderson.jpeg)

Neil Anderson

Fractional CMO, Mole Street

“

> Harry is one of the best copywriters I have ever worked with. He has a solid onboarding process and really knows how to target specific pain points in outbound. I would highly recommend!

![Iona Dragomir](https://www.stackedmarketing.co.uk/hs-fs/hubfs/Iona%20Dragomir.jpeg?width=44&height=44&name=Iona%20Dragomir.jpeg)

Iona Dragomir

Founder, Dragom

“

> Harry did a great job building outbound campaigns and funnel copy that actually got responses from developers. His writing was always high quality, and he was able to adapt to fit our voice and style. Most importantly, he created outreach that could resonate with developers, which is a tricky audience to reach. Harry is a skilled writer and I was happy to work with him on my team!

![Gavin Cahill](https://www.stackedmarketing.co.uk/hs-fs/hubfs/Gavin%20Cahill.jpeg?width=44&height=44&name=Gavin%20Cahill.jpeg)

Gavin Cahill

Marketing Manager, Redis

“

> Harry is a fantastic copywriter. He ran a brilliant session for our marketing & bids team recently which was both educational and interesting. Really well delivered with strong content. I’m hoping to organise more sessions soon.

![Rose Ellis](https://www.stackedmarketing.co.uk/hs-fs/hubfs/Rose%20Ellis.png?width=44&height=44&name=Rose%20Ellis.png)

Rose Ellis

Head of Marketing UK&IE | Head of Events, Cushman & Wakefield

“

> Harry built cold email campaigns for us that drove a 103% lift in pipeline. What sets him apart is the funnel strategy underneath. The emails, landing pages, and follow-up all work together, so the leads we generated actually turned into revenue.

![Zac Radbone](https://www.stackedmarketing.co.uk/hs-fs/hubfs/Zac%20Radbone.jpeg?width=44&height=44&name=Zac%20Radbone.jpeg)

Zac Radbone

Founder, Rad Digital

“

> Harry has been an excellent addition to the team. We have successfully designed and serviced an enterprise level branding, content program, and outbound program that requires a lot of volume and tight timelines. Harry is very responsive, incredibly easy to work with, and always brings great insight to lead generation.

![Jonathan Scott](https://www.stackedmarketing.co.uk/hs-fs/hubfs/Jonathon%20Scott.png?width=44&height=44&name=Jonathon%20Scott.png)

Jonathan Scott

Creative Director, Story Amplify

Sound Familiar?

## Why Cold Email *Hasn't Worked* For You

### Your Calls Weren't Real Buyers

No-shows and the wrong people.

### You Paid Before Seeing Results

Retainers and deposits before a single call.

### Results Faded After a Few Months

Effort dropped and nothing was tested.

### The Emails Were Written by AI

Generic copy that reads like every other cold email.

### You Couldn't See What Was Happening

No reports, no copy approval, no inbox checks.

### Your Market Is Small

A few hundred companies, used up in a month.

The Solution

## How We *Make Cold Email Work* For You

### Held Calls With Real Buyers

- **Held calls only:** we bill only when the meeting happens.
- **Buyers who fit:** every call is with someone who matches your ideal customer.

### Performance Basis

- **Performance basis:** you pay for qualified calls that show up.
- **Fees tied to results:** sends and opens don't decide your invoice.

### Tested and Reported Every Week

- **Several angles:** tested on the same list.
- **Scale the winner:** reply rate decides what runs.
- **Weekly reports:** you see what changed.

### Written by a Human Copywriter

- **Written by a 10-year B2B conversion copywriter:** copy built to convert, not filler.
- **Written per segment:** built from your offer.

### Full Visibility

- **Client portal:** live view of the campaign.
- **Script approval:** you sign off before anything sends.
- **Weekly inbox checks:** problems caught early.

### One Tailored List Per Segment

- **One list per segment:** each group gets its own tailored message.
- **No repeats:** no company is emailed twice.

Our Process

## Our 5-Step Process for Booking *Qualified Calls* Into Your Calendar

How we turn a cold list into booked calls with qualified buyers.

01

### Define Your Offer

- A measurable result and a time frame
- A guarantee behind it
- Built from what already works in your business

02

### Build the Infrastructure

- Dedicated sending domains
- Warmed, authenticated inboxes
- Your main domain is never used

03

### Build the Prospect List

- Exactly the buyers your offer is for
- Every email verified
- Every reply pre-qualified

04

### Write Multiple Email Scripts

- Several angles tested on the same list
- Reply rate picks the winner
- The winner gets scaled

05

### Manage Your Inboxes

- Every reply handled and qualified daily
- Calls booked onto your calendar
- Deliverability monitored weekly

**You take the calls. We do everything else.**About 30 minutes a week to review the pipeline with us.

Overview

### The Full Process

How we turn a cold list into booked calls with qualified buyers.

1Define your offerA measurable result, a time frame and a guarantee

2Build the infrastructureBuilt alongside step 3

3Build the prospect listBuilt alongside step 2

4Write multiple email scriptsThree angles tested on the same list

AAngle A

BAngle B

CAngle C

**The winning script**Reply rate decides, then it gets scaled

5Manage your inboxesEvery reply handled, qualified and booked daily

Qualified calls on your calendar

Results are reported every week and the scripts keep being tested

Step 3

### How We Build Your List

Exactly the buyers your offer is designed for, checked before anything is sent.

1Define your ideal customerIndustry, company size, job titles, location

![Clay](data:image/png;base64,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)Identify buying signalsHiring, funding, leadership moves, tech changes

3Scrape leadsFrom the source that fits your market

![Apollo](data:image/png;base64,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)Apollo

![GetLeads](data:image/png;base64,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)GetLeads

![Google Maps](data:image/png;base64,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)Google Maps

![Claude](data:image/png;base64,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)Every company scored against your ideal customerClaude reads each company and rates the fit

**Only the companies that fit**Everything else is cut before an email is sent

![MillionVerifier](data:image/png;base64,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)Every email verifiedInvalid and risky addresses removed

![Smartlead](data:image/png;base64,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)Loaded into SmartleadSent from our domains, never your main one

A verified list of buyers who fit your offer

One segment per list, so every email can be specific to the buyer

The Ecosystem

## Everything We *Build for You*

We build, deploy, and run the full cold email system on your behalf. Infrastructure, list, copy, replies, and optimization are all handled by us. You only show up for the booked calls.

- ICP Strategy & Definition
- Sub-Niche Segmentation
- Domain Research & Purchase
- DNS Configuration (SPF, DKIM, DMARC)
- Inbox Provisioning
- Inbox Warmup (2 Weeks)
- Lead Sourcing & Mining
- Triple Email Verification
- Homepage H1 Scraping
- Website Research per Prospect
- LinkedIn Trigger Research

- Subject Line Writing & A/B Testing
- Email Body Copywriting
- Multi-Step Sequence Design
- Smartlead/Instantly Setup
- Daily Send Monitoring
- Deliverability Audits
- Reply Inbox Management
- Reply Qualification
- Calendar Booking
- Weekly Performance Reports
- SOP Documentation & Handoff

FAQ

## Common *Questions.*

Everything you need to know about working with Stacked.

What does "performance-based" actually mean?

You pay for results, not activity. We bill for a call only when a prospect who fits your ideal customer actually shows up to it. If the prospect doesn't show up, or turns out not to fit, that call isn't billed. Emails sent, opens and replies don't decide your invoice. The only other cost is a small monthly technology investment, which covers the sending domains, inboxes and software your campaigns run on.

What counts as a qualified call?

A call counts when three things are true. The prospect matches the ideal customer profile we agree with you in writing before we start, they are a real person at a real company, and they join the call.

How long until I get my first calls?

Your sending inboxes warm up for two weeks before any campaign emails go out, because new inboxes need that time to build a sending reputation. Once sending starts, we handle every reply and book the interested prospects onto your calendar. You can expect results within 3 to 4 weeks of starting.

How do you make sure the prospects fit my ideal customer?

We build a separate list for each segment of your market. Every company is checked against your ideal customer profile before anything is sent, and every email address is verified. When someone replies, we qualify them before booking the call, so the prospects who reach your calendar are the ones who fit.

Will this affect my main domain?

No. We never send from your main domain. Campaigns go out from separate sending domains with their own warmed, authenticated inboxes, so your main domain and your own email are not involved.

Who writes the emails, and can I approve them?

Harry Maule, a B2B conversion copywriter with 10 years of experience, writes every email. Each one is built from your offer and written separately for each segment. You approve the scripts before anything sends.

Can I see what is happening on my campaign?

Yes. You get a client portal with a live view of the campaign, a weekly report on what changed and which scripts are performing best, and weekly checks on the health of your inboxes.

How much of my time does this take?

Very little. You complete a short onboarding form and join a kickoff call, then spend about 30 minutes a week reviewing the pipeline with us. We handle the domains, inboxes, list building, copywriting, reply handling and booking. You take the calls.

Do I need my own tools or software?

No. We set up and run all the tools, including the sending domains, inboxes, list building, email verification and the campaign platform. You only need a calendar for the booked calls. The cost of these tools is covered by the small monthly technology investment.

Will you email my existing customers?

No. At the start we ask for your existing customers and active deals, and we exclude them from every list so your current relationships are left alone.

What industries do you work with, and what if my market is small?

We work with B2B companies that sell to a clearly defined type of business. Before you commit, we check how many companies fit your ideal customer profile. If the market is too small for cold email to work, we'll tell you that on the call.

Selective roster · Only 3 spots open this month

## You Don't Need Another Channel. *You Need Qualified Conversations.*

Book a 30-minute strategy call. We'll map how cold email can put qualified buyers on your calendar. No hard sell.

Book a Call

Stacked Marketing

Performance-based lead generation using cold email.

##### LINKS

[How It Works](https://www.stackedmarketing.co.uk#process)[FAQ](https://www.stackedmarketing.co.uk#faq)[Book a Call](https://www.stackedmarketing.co.uk#book)

##### CONTACT

[info@stackedmarketing.co.uk](mailto:info@stackedmarketing.co.uk)

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