B2B Tech Marketing | Stacked Marketing

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Neil Anderson

CMO, Mole Street

Harry is a highly skilled digital marketer who knows how to design effective marketing funnels and create the content assets that nurture leads through them. At Mole Street, his work helped increase monthly pipeline contribution by more than 200% and convert leads through a wide range of deliverables, including sales emails, landing pages, website copy, and more.

Zac Radbone

Founder, Rad.Digital

Harry is one of the most complete full-stack digital marketers I’ve worked with. He combines funnel strategy with tailored content to generate both leads and revenue. On our projects together, his work drove a 103% lift in pipeline for clients, spanning deliverables from sales emails to landing pages and website copy. I highly recommend Harry for anyone looking to build high-converting client-acquisition system.

Gavin Cahill

Content Marketing Manager, Redis

Harry initially joined us to work on a specific blog project aimed at developers. Working with a technical expert, Harry did a great job creating interesting blogs, case studies, e-books and whitepapers. His writing was always high quality, and he was able to adapt to fit our voice and style. Most importantly, he created assets that could resonate with developers which helped us generate more leads into our pipeline.

Struan Baird

Co-Founder, MV Luxury Travel

Harry is a fantastic digital marketer who wrote all of the conversion copy on our website. His work played a key role in turning traffic into customers and driving millions of pounds in sales. I can’t recommend him highly enough.

Michael Jordan

Marketing Director

"Working with this team has been an absolute game-changer. Their creativity and attention to detail exceeded all my expectations"

Broken Marketing Engine

You’re stuck relying on referrals and fragmented tactics with no consistent system to generate qualified, sales-ready leads on demand.

Low Quality Leads

You’re drowning in bad leads from generic campaigns and third-party platforms that waste your team’s time and never convert to real opportunities.

Inconsistent Revenue

One quarter you’re fully booked, the next you’re scrambling for deals. Pipeline swings make it impossible to plan, hire, or scale confidently.

Leaky Sales Funnel

Your sales team spends hours chasing unqualified prospects who aren’t serious — while real revenue sits idle in your funnel.

Missing Sales-Ready Content

You don’t have the content assets your buyers need to make confident decisions. Consequently, deals stall, sales cycles drag on, and competitors win by showing proof faster.

Referral Dependence

Your team still relies on referrals to fill the pipeline, leaving growth unpredictable and out of your control.

Phase 1 - Funnel Diagnostics + Intelligence Reports

We analyze your funnel and sales calls to uncover leaks and pinpoint what actually drives conversions.

Full Funnel Diagnostic – Identifies leaks and bottlenecks across your buyer journey.

Pain-Point Matrix – Maps real buyer frustrations, objections, and triggers from sales calls.

Intelligence Report – Outlines what to say, what to build, and how to drive predictable pipeline growth.

Phase 2 - Build the Assets and Funnels That Drive Qualified Pipeline

We build the engine by aligning every asset and funnel with your buyers’ pain points.

Sales Acceleration Assets – Whitepapers, ROI tools, and case studies that shorten sales cycles and prove value fast.

Tailored Marketing Funnels – Buyer journeys mapped to move prospects from awareness to qualified opportunity.

Conversion Infrastructure – Landing pages and nurture sequences that turn engagement into booked calls.

Phase 3 - Launch and Optimize for Maximum ROI

We deploy your full marketing system, launching targeted campaigns and optimizing daily based on real performance data.

Full system launch — ads, funnels, landing pages, and content assets working together

Precision targeting — reach your exact ICP with tailored messaging

Continuous testing — weekly optimizations powered by real conversion data

Referrals & Hope

✖ Dependent on luck: Still relying on referrals and random LinkedIn posts to drive growth.

✖ No repeatable system: Marketing feels chaotic — no structure, no predictability.

✖ Feast-or-famine growth: Every quarter is a guessing game between overflow and dry spells.

✖ Generic execution: Agencies recycle cookie-cutter “best practices” that don’t fit your business.

✖ Wrong metrics: Reporting focuses on clicks and impressions instead of qualified pipeline.

✖ Slow results: You wait months to “see if it works” while opportunities slip away.

The Pipeline Intelligence Engine™

✔ Intelligence-driven strategy: Content and campaigns built directly from your sales calls — never templates.

✔ Custom-built assets: Every deliverable targets your exact bottlenecks, not a pre-packaged playbook.

✔ Predictable growth: $200K in qualified pipeline within 90 days — guaranteed.

✔ Sales-ready leads: Booked calls only with problem-aware buyers who are already 70% sold.

✔ Meaningful metrics: Track pipeline value and revenue — not vanity clicks or impressions.

✔ Scalable success: Growth becomes structured, measurable, and repeatable.

Scope of Your Deliverables

Deliverables are tailored to your specific needs. Not every business requires every asset . We build only what will drive the highest impact and fastest revenue growth for you.

Authority & Trust Assets

To position you as the go-to expert

Strategic Whitepaper or Industry Report: An 8-12 page, data-driven asset that addresses your market's #1 pain point.
Methodology / Framework Guide: A visual guide that explains your unique process for solving client problems.

Conversion & Qualification Assets

To turn visitors into qualified leads

Interactive ROI Calculator or Assessment Tool: A web-based tool that allows prospects to self-qualify and understand the value of your services.
Comparison Guide: A detailed guide comparing your solution to alternatives, positioning you as the superior choice.

Proof & Social Proof Assets

To build trust and accelerate sales cycles

3 Detailed Case Studies: In-depth stories that showcase your process and results, addressing key objections.
Video Testimonial Production: We script, direct, and edit 2-3 client video testimonials.

Conversion Infrastructure

The engine that ties it all together

5-8 High-Converting Landing Pages: Custom-built pages for each content asset, designed for maximum lead capture.
10-15 Automated Email Nurture Sequences: Written and configured to automatically educate and qualify leads.
Lead Qualification & Handoff System: We qualify leads on our end and hand you only sales-qualified opportunities with full context.

About Stacked Marketing

Stacked Marketing was founded by Harry Maule, a full-stack digital marketer with seven years of experience in the B2B tech space.

Starting as a copywriter and content strategist, Harry evolved into a data-driven marketer focused on building systems that drive predictable growth.

He’s worked with dozens of tech companies, from early-stage startups to unicorns like Redis, launching campaigns that have generated millions in revenue.

He’s also delivered copywriting masterclasses for:
• Warburtons
• Cushman & Wakefield
• Barcelona Business Club

Helping teams craft messaging that converts and drives real business results.

Stacked Marketing helps B2B tech companies move beyond guesswork and build marketing systems that deliver consistent, qualified pipeline fast.

Question & Answer

Who is this system built for?

B2B tech service companies doing $10M-$50M in revenue with 25-200 employees.

Specifically:

CRM/ERP implementation partners (Salesforce, NetSuite, Microsoft Dynamics)
Custom software development shops
IT consulting firms
DevOps/cloud consulting firms
Cybersecurity services
Any complex B2B tech service that relies heavily on referrals and has long sales cycles (3-6 months)

If you're tired of the feast-or-famine pipeline rollercoaster and want predictable growth, this is for you.

Do you require us to run ads or create content ourselves?

No. This system is done-for-you.

We create all the content (whitepapers, case studies, ROI calculators, landing pages, email sequences) and we run all the paid ad campaigns.

You provide:

1-2 hours per week for strategy calls
Access to 5-10 recorded sales calls (for intelligence gathering)
Approval on content before it goes live

That's it. We handle everything else.

No more fragmented ecosystem of freelancers and agencies. No more being the bottleneck. The system runs without you.

We've tried marketing before and got burned. How is this different?

I hear this all the time. You've hired agencies who promised results and delivered vanity metrics. Marketing said "leads," sales said "junk." You had no clarity on ROI and felt like you were gambling with money you couldn't afford to lose.

Here's why we're different:

Most agencies:

Use templates and "best practices" (that's why your content doesn't convert)
Create cookie-cutter content that sounds like everyone else
Measure vanity metrics (impressions, clicks, "leads")
Promise results in 6-12 months (and disappear after launch)
No guarantee - you pay regardless of results

We do:

Extract intelligence from YOUR sales calls (not templates) - using your prospects' actual words
Build custom assets for YOUR specific bottlenecks (not cookie-cutter packages)
Measure what matters: pipeline value and revenue (not vanity metrics)
Deliver results in 90 days with complete transparency (live dashboard, weekly reports)
Guarantee $200K in pipeline or you don't pay - we only win if you win

And here's the most important part: We give you control back. No more black box. No more wondering if it's working. You see exactly what's happening in real-time.

What happens if we don't see results?

You don’t pay.

If we don’t deliver $200,000 in qualified pipeline within 90 days, you’ll receive a full refund, provided agreed stipulations are met.

We only win if you win.
This isn’t a “best efforts” promise. It’s a performance guarantee backed by a system proven to drive predictable growth.

Do you handle the sales calls or closing?

No, we generate the pipeline. You or your team handle the sales calls.

We just ensure your calendar is consistently full of qualified conversations with prospects who are 70% pre-sold because they've already:

Consumed your content
Used your ROI calculator
Read your case studies
Formed an opinion that you're THE expert

The sales call becomes about confirming fit and discussing specifics. Not educating them from scratch or overcoming skepticism.

We Guarantee $200,000 in Sales Opportunities in 90 Days with Our Pipeline Intelligence Engine™ - Or You Don't Pay